Privacy & Confidentiality

There are issues of privacy and confidentiality that are related to new media today.  More and more people are concerned about how their personal information is utilized by websites that collect their information, whether or not consumers are aware of this.  If consumers are actively providing websites with personal information (i.e., when shopping online, using social networking websites), they should read the privacy policies of websites carefully before providing personal information.  In addition, if a consumer wants to be extremely cautious of their privacy when using new media today, then they should turn-off and block cookies in their web browsers so that they may surf the web without being tracked and having their personal information taken and shared without their knowledge.